As a copywriter at J.Crew, I played a pivotal role in crafting compelling content that resonated with the brand's audience. My responsibilities encompassed writing clear, concise, and engaging copy for various marketing materials, including print, web, product packaging, advertising, and more. I produced well-written content optimized for SEO and conversion, created compelling ad copy, landing pages, and marketing campaigns, and collaborated with designers and creative teams to ensure consistent messaging across the company. Additionally, I brainstormed and managed projects, juggling multiple deliverables, and defined key messages and brand voice for external communications